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Symbolising a nations value is easier if you focus
When I come across British brands associating themselves with The Union Jack I’m torn. I either feel a great sense of reassurance of quality or a weariness that it is yet another attempt to sell me...
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Be sure before you re-shore
Will brands benefit by bringing production ‘home’? The debate of whether or not to re-shore the production of goods and the provision of services has been most salient in the US, as the geographic...
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Country and Place Branding ranking lists: a guide for what really matters for...
We are now half way between our Made In report (released in February) and Country Brand Index report (to be released in Autumn) which together forms our global country of Origin and Country branding...
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FIFA World Cup 2014 – Brands Up and Down
The FIFA World Cup is one of the greatest and most important opportunities for brands to gain awareness, profile and hopefully – interest! With over 700 million people watching around the globe, which...
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Bra7il Stil1 Wins!
As I write this blog, the final winner of the tournament has yet to be decided. However the past few weeks has seen a fierce battle for brand in terms of awareness, recognition and association that is...
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What next for Brand Scotland?
Today, as the world hears the decision that Scotland has decided to stay in the UK the most important issue from a brand perspective is that Scotland’s political and economic leaders must continue to...
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Growing Iceland: Our CBI &‘Made In’ Reports
We were able to apply our newest Country Brand Index (CBI) and “Made In” reports to great effect last week in Iceland. Our ongoing project with Promote Iceland passed a major milestone: the...
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Made In Japan: A Mark of Great Reputation
In 2014, Japan topped FutureBrand’s Country Brand Index (CBI) ranking for the first time in the report’s 10-year history and became the first Asian country to do so. The report reveals that not only...
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How To Use Your Country Brand
A very specific discipline within branding in general, country branding has already become a widely known one. Considered by many as the ultimate expression of a brand, a country brand should ideally...
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Flags & National Identity
‘Vexillology’, if you have not come across the term, is the study and understanding of flags: form, function and meaning. As New Zealanders get ready to vote on alternative flag options for the nation...
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